01
Life Science Domain Knowledge
Commercial guidance grounded in how scientists evaluate, adopt, and purchase specialized tools, services, and technologies.
About JBC Associates
Life Science Commercial Expertise Built for Growth
JBC helps emerging, scaling, and established life science companies turn scientific innovation into market traction.
We combine senior sales and marketing leadership, technical domain expertise, and AI-enabled execution to validate markets, sharpen positioning, generate and qualify leads, and build practical commercial programs that move from strategy to results.
Strategy, Technology & Execution
02
Senior Commercial Leadership
Experienced sales, marketing, business development, and communications professionals available without adding permanent headcount.
03
AI-Enabled Commercial Systems
Automation, data enrichment, and intelligent workflows that increase targeting precision and execution efficiency.
04
Hands-On Delivery
JBC does more than recommend a strategy. We help build and execute the programs needed to create traction and pipeline.
About Mark Atlas
Mark brings more than 25 years of sales and marketing experience across established companies and startups. He retains a unique blend of sales and marketing management along with having founded an online laboratory equipment marketplace that later merged with SciQuest.com, which went public in 1999.
Mark has led branding and lead generation initiatives along with global sales management across both life science tools and analytical instrumentation.
Today, Mark and the JBC team apply that experience along with technology design and AI-enabled automation to help life science companies build and execute practical commercial programs across reagents, services, instrumentation, and research technologies.
JBC brings fractional leadership and tactical operations to Go-To-Market
A flexible combination of senior expertise, domain knowledge, technology, and execution support tailored to your stage of growth.
Commercial Strategy
Market validation, positioning, value propositions, ideal customer profiles, launch planning, and channel strategy.
Scientific Marketing
Customer-centered messaging, technical storytelling, campaign development, and content that builds credibility.
Growth Execution
Lead generation, conference engagement, lead qualification, commercial outreach, and sales-ready opportunity creation.
AI & Automation
Intelligent prospecting, data enrichment, workflow automation, and systems that make commercial teams more efficient.
JBC Key Team Members
Senior specialists who combine scientific understanding with commercial, communications, technology, and business development experience.
Rob Donoho
Life Science Sales, Marketing & Business Development
Rob is a seasoned life sciences executive with more than 30 years of leadership experience across sales, marketing, and business development for innovative life science companies.
With deep expertise in pharmaceutical and biotech drug discovery and development, Rob has built strategic partnerships and networks with leading global pharmaceutical and biotech firms and their supporting vendors. As a strategic consultant, he helps sharpen value propositions, identify ideal clients, and accelerate revenue growth.
Chathuranga Silva
Chief Technology Officer — AI, Data Enrichment & Automation
Chathuranga leads JBC's AI, data enrichment, and automation initiatives and brings more than 15 years of experience in automation, process excellence, and digital transformation.
He is recognized for translating complex challenges into streamlined, high-impact systems that improve operational efficiency and business performance. Chathuranga holds an MSc in Information Security and a Bachelor of Information Technology and plays a central role in shaping intelligent automation across JBC's commercial workflows.
Dr. Lynne Trowbridge
Scientific Marketing Communications
Dr. Trowbridge helps innovation-driven bioanalysis startups articulate the value, differentiation, and real-world impact of their technologies.
With more than 20 years across analytical instrumentation, bioprocessing tools, and advanced life science platforms, she understands how scientists evaluate and adopt breakthrough technologies. She combines scientific literacy with commercial communications expertise to sharpen positioning, build credibility, and create high-impact content.
Joseph Harrison
Business Development & Commercial Outreach Specialist
Joseph brings more than 20 years of experience supporting biotechnology, pharmaceutical, research, and technical B2B organizations.
With a PhD in Microbiology and Immunology and prior experience as a research scientist, Joseph is comfortable engaging both scientific and business stakeholders. Based in Europe, he supports outreach, lead qualification, and early-stage business development across North American and international markets.
A Flexible Commercial Partner
Senior Expertise Without Building a Full Internal Team
JBC provides the experience and execution capacity companies need at critical stages—whether validating a market, preparing a launch, building pipeline, improving lead conversion, or supporting international growth.
25+ YearsFounder experience across startups and established life science companies.
30+ YearsSenior sales, marketing, and business development leadership on the team.
20+ YearsScientific communications and commercial outreach experience.
AI-EnabledTechnology and automation integrated into commercial execution.