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Crowded Events
Many exhibitors compete for limited networking time, and high-value prospects may never see your booth or event promotion.
MeetApp Conference Engagement
Turn Life Science Conferences Into Qualified Lead Generation Programs
MeetApp provides scientific conference and trade-show lead generation for life science tools, laboratory equipment, instrumentation, CRO, CDMO, and scientific service companies. We identify relevant attendees, conduct personalized outreach through conference networking applications, and generate qualified booth visits and sales meetings.
MeetApp automates targeted, personalized messages to attendees through conference partnering and networking apps so your team can start conversations with the people most likely to engage.
Instead of relying on booth location, direct email, or manual copy-and-paste outreach, MeetApp helps you identify the right attendees, send AI-generated messages, drive meetings, and measure event ROI.
Scientific Conference and Trade-Show Lead Generation
1
Identify the Right Attendees
Target the conference participants who match your ideal customer profile and event goals.
2
Automate Personalized Messaging
Deliver tailored messages through the conference app without hours of manual outreach.
3
Drive Booth Traffic & Meetings
Start bidirectional conversations that turn event attendance into qualified engagement.
4
Track and Follow Up
View replies, connections, metrics, and downloads for CRM follow-up after the show.
2%–5%+ reply ratesdirect responses through networking apps
Countless hours savedresearching, copying and pasting messages into conference apps
Optimized ROIMeetApp delivers qualified traffic and converts to sales
Why Conference ROI Is Hard to Capture
Large life science conferences can include hundreds to tens of thousands of attendees. The challenge is not just being there. The challenge is reaching the right people before they pass by your opportunity.
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Email Underperforms
Direct email can be missed, ignored, or buried in crowded inboxes, making response rates difficult to rely on for event engagement.
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Manual Outreach Does Not Scale
Researching attendees, selecting targets, personalizing messages, and setting meetings across hundreds or thousands of people is impractical for most teams.
Get to Engagement in One Step
MeetApp helps balance quality, volume, and time so conferences become measurable lead generation programs rather than expensive awareness events.
Marketing Benefits
- Boost ROI on conference spend by driving more qualified visitors to your booth.
- Drive bidirectional conversion and engagement compared to standard email outreach.
- Promote attendance at posters, presentations, booth events, and other time-sensitive activities.
Sales Advantages
- Message only your target market segment instead of the entire conference list.
- Automatically invite viable prospects and support meeting creation where the app allows it.
- Review more attendees while saving hours of research, targeting, and copy/paste time.
How MeetApp Works
See how MeetApp identifies target attendees, prepares personalized outreach, launches engagement through conference apps, and turns responses into measurable follow-up opportunities.
Conference Engagement Case Studies
MeetApp has been used across large scientific and industry conferences to identify relevant attendees, drive booth traffic, and create qualified conversations.
Mass Spectrometry Conference
Context: Flagship annual conference with more than 7,000 attendees, 3,000+ posters/presentations, and 384 talks.
Challenge: Raise general awareness, grow exhibition booth traffic, and fill the sales funnel.
- Delivered 4,000 targeted messages.
- 80% of respondents indicated an intention to visit the booth.
- Year-over-year booth traffic increased by over 100%.
- Expanded pipeline of qualified prospects confirming interest to buy.
Pharma Formulation & Manufacturing Conference
Context: CPHI annual conference with more than 30,000 attendees from across pharmaceutical formulation and manufacturing.
Challenge: Identify relevant customers for a specialist CRO and secure 1:1 meetings.
- MeetApp AI module sifted through thousands of companies and 30,000 attendees to identify the 800 most relevant prospects from US and EU companies that could use the CRO’s services.
- Using company information from multiple sources, MeetApp secured 14 high-quality meetings with new prospective customers and saved dozens of hours.
Gene and Cell Therapy Conference
Context: American Society of Gene and Cell Therapy annual conference with more than 8,000 attendees.
Challenge: Raise the profile of a supplier’s product to only relevant attendees.
- MeetApp identified fewer than 500 relevant attendees and focused targeted outreach.
- Messaging delivered 70% of booth traffic.
- A second message for a poster presentation yielded more than 20 technical conversations in a two-hour session.
Why MeetApp from JBC
MeetApp combines conference-app engagement, targeted audience selection, AI-generated messaging, and JBC’s life science commercial expertise to help exhibitors create qualified conversations before and during events.
Your team can spend less time researching and manually messaging attendees, and more time responding to interested prospects, setting meetings, and converting event engagement into pipeline.
Experienced Life Science Commercial Leadership