Mark Atlas
Founder · Life Science Sales & Marketing
Commercial Growth Services for Life Sciences
From voice of customer through lead generation and inside sales, we help life sciences organizations expand their commercial reach to attract, engage, and convert the right opportunities.
Driving Demand. Creating Opportunities. Growing Revenue.
JBC Associates helps life science tools and CRO/CDMO's, validate markets, generate qualified leads, improve conference ROI, and convert marketing interest into sales opportunities.
JBC Associates provides specialized lead generation, lead qualification, conference engagement, and go-to-market execution for life science tools, laboratory equipment, CROs, CDMOs, and emerging scientific companies.
Whether you are preparing to launch, building pipeline, or improving MQL-to-SQL conversion, JBC brings the strategy, technology, and execution needed to move faster.
Commercial Growth at Every Stage
Emerging
Need to validate the market and launch the right way.
- Market insight
- GTM execution
- Fractional sales & marketing
Scaling
Need targeted pipeline and more qualified conversations.
- MeetApp
- BioProspect AI
- Full-service lead gen
Established
Need better follow-up and higher MQL-to-SQL conversion.
- Multi-touch outreach
- Lead qualification
- Campaign metrics
Validate→Target→Engage→Qualify
Strategy + technology + human executionCommercial expertise across tools, instrumentation, CROs and CDMOs
Commercial Growth Services
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Go-to-Market Services
For early and pre-commercial companies preparing to enter the market.
Validate the opportunity, define the message, develop launch materials, and provide fractional sales and marketing support to begin customer engagement.
Learn More →◎
Lead Generation
For companies building pipeline
AI-enabled prospecting, targeted outreach, conference engagement, and inside sales support to help generate qualified commercial conversations.
Learn More →✓
Lead Qualification
For marketing-generated leads
Multi-touch outreach, qualification, sales handoff, and actionable metrics to support campaign strategy.
Learn More →Lead Generation & Qualification Campaigns
Turn Conferences Into Supercharged Lead Generation Programs
The problem
Trade shows are expensive, but many high-value attendees are never reached before or during the event.
JBC approach
MeetApp identifies your target attendees, engages with them, increasing booth traffic and number of meetings, delivering higher ROI.
Targeted attendee outreach. More booth traffic. Better event ROI.
Empower Sales with a Targeted Bioprospecting Tool
The problem
Sales prospecting takes too much time and often requires multiple disconnected tools to find accounts, contacts, and context.
JBC approach
BioProspect AI™ rapidly finds high-fit companies and prospects, researches them and delivers bespoke AI-generated natural sounding messages to their email or mobile phone via SMS.
Accurate targeting. Faster prospecting. Stronger pipelines.
Convert More Marketing Leads Into Sales Opportunities
The problem
Marketing-generated leads (MQL's) are often poorly followed up and not qualified consistently by sales.
JBC approach
JBC conducts multi-touch outreach, qualifies interest and buying potential, hands off actionable opportunities and delivers metrics to streamline and supercharge your outbound campaigns.
Better follow-up. Better qualification. Better sales focus.
The people behind JBC
People-led. Technology-enabled.
Senior life science sales, marketing, scientific communications, and technology specialists work directly on your commercial program. Our tools accelerate the work; experienced people provide the judgment, messaging, outreach, and qualification that turn activity into progress.
JBC brings more than 100 years of combined laboratory equipment and life science commercial experience together with market strategy, AI-enabled technology, and hands-on execution.
We do more than advise. We help build and execute the programs that create market visibility, qualified leads, sales conversations, and pipeline growth.
Rob Donoho
Sales, Marketing & Business Development
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Dr. Lynne Trowbridge
Scientific Marketing Communications
Chathuranga Silva
AI, Data Enrichment & Automation
100+ years of combined commercial experienceHands-on expertise across life science tools, laboratory equipment, analytical instrumentation, scientific services, CROs, and CDMOs.
How We Work
Define
Clarify your market, refine your messaging, buyer profile, and develop product-market fit.
Target
Identify target companies and prospects with data-rich source information.
Engage
Execute targeted outreach using AI-enabled tools, inside sales, conference engagement, and multi-modal messaging.
Qualify
Assess interest, fit, urgency, and buying potential, then deliver qualified opportunities to your sales team.